Emptiness as a vessel

Hako, in Japanese, can be defined as a box, or a vessel. Creating vessels in the key purpose of Hako, to be more specific, an empty one.

To be clear, emptiness is not minimalism. While it is probably closer to simplicity, there is still a gap between them.

The idea of simplicity from a western design philosophy takes a rationalistic form, but in traditional Japanese design, simplicity has a different character.

The Japanese idea of simplicity allows and encourages the user with the freedom to develop and their way of handling and interacting with an object, which is also known as the concept of an emptiness aesthetics.

Emptiness as a vessel

When we call our bags empty, it does not mean that they are insufficient or lacking.

It is rather the opposite, when we start to see it as an empty vessel of nothingness, we simultaneously are also able to imagine what we can place into this empty vessel.

One might think that every container with space within can be considered as an empty vessel, however, in fact, it takes a great design and understanding to create a successful empty vessel.

“Emptiness is the possibility yet to be filled”

Different form and shapes in a vessel

Our creative freedom designates the vessel's ultimate purpose.

Think of it as the frame of a picture.

The frame is the vessel, allowing the perfect proportions of the frame size, the depth of borders at each end, the colors and textures of the frame, all comes together to create a vessel which accentuates the picture.

When that is done well, the entire experience of the picture simply exists.

three picture frames on the wall

The frame is the vessel, allowing the perfect proportions of the frame size, the depth of borders at each end, the colours and textures of the frame, all comes together to create a vessel which accentuates the picture.

“Understand that your creative freedom designates the vessel’s ultimate purpose.”

Hence each Hako bag is created through a careful process of eliminating every excessive frill until we manage to create this empty vessel.

This empty vessel exudes a powerful centre of gravity, that draws our creativity and engage our consciousness, which encourages us to create our unique gravity, allowing us to attract things that we resonate with our vibes to ourselves.

We hope that each of our bags bridge and connect your inner self consciously, where we create our gravity in attracting the experiences we look for in our daily lives.

Putting a laptop into the Hako One Backpack

We designed Hako's bags to be filled with wonderful moments and experiences that await you.

“What defines a good design? We would say good design has the power to create room for people to think, not to provide answers, but to ask questions.