The Wabi-Sabi Way

Hako is born from the Japanese aesthetics and world view of wabi-sabi.

There are a lot of deep philosophy in Wabi-sabi, but in its essence, Wabi-sabi can be described as “understanding that life isn’t perfect, but it is how we accept our imperfections and making the most of life that counts”.

The relentless pursuit of perfection — in possessions, relationships, achievements — often leads to stress, anxiety, depression and hasty judgement.

Streets of Tokyo

Living in a big city has access to the vibrant culture and non-stop stimulations, but it also creates a level of stress, anxiety and loneliness.

The principle of Wabi-sabi encourages us to focus on the blessings we already head, and celebrates the way things are rather than how we feel they should be.

And this authenticity is strongly expressed in all levels of our creation process, the aesthetics, the materials, and functions and the delivery.

In aesthetics, we strive to express beauty in the things as they already are.

In short, wabi-sabi values authenticity.

wabi sabi items

In the way of Wabi-sabi, authenticity is clearly expressed in the aesthetics, materials and functions.

In the materials, we carefully ensure that they are ethical to their sources and their life cycle in the environment.

In the functions, we subtlety reminds the user that they have a conscious choice in what they choose to carry with them every day, both physically, emotionally and spiritually

In the delivery, we ensure that the container that delivers the object is equally authentic.

We hope that when users interact and carry a Hako bag, it serves as a conscious and constant reminder to live life with a Wabi-sabi mindset, permitting themselves to be their authentic selves, with the courage to not fear bareness and the willingness to live life as it gives.

Beauty begins the moment we decide to be ourselves.